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PR is responsible for managing a company's reputation in the public eye, while IR is responsible for communicating with investors and financial analysts. Although these two teams have different roles and responsibilities, they share a common goal of ensuring the success of the company.
Public relations (PR) is a set of techniques and strategies for controlling the dissemination of information about individuals and companies to the public, especially the media. Its main purpose is to disseminate important news and events of the company, maintain the brand image, managing negative events and minimize their effect. PR can take the form of a company's press releases, press conferences, and interviews with journalists, social media posts, or other locations.
The main goal of public relations is to maintain a positive brand reputation and maintain strategic relationships with the public, potential customers, partners, investors, employees, and other stakeholders who creates a positive image for your brand and makes it appear authentic and successful.